A facial expression is one or more motions or positions of the muscles beneath the skin of the face. These movements convey the emotional state of an individual to observers. Facial expressions are a form of nonverbal communication.
Facial expressions play a large part in setting the whole mood of a music video as if the artist or person acting within the music video doesn't match with the song it can unbalance the production as a whole. For example our song is sad so happy facial expression would make the video look almost like a joke along with the song. Sometimes this can be done on purpose to add effect but it almost always matched with whats happening in the scene.
Having good facial expressions makes a music video a lot more effective because if your artist is putting emotion and expression into the song and singing it make it more believable.
A good example of showing a lot of facial expressions and emotion into the song is beyonce's - broken hearted girl
Beyonce shows a lot of different emotions throughout this video which i think really sells the song to us an audience she is singing about how she doesn't want her heart broken by the man she loves. She's seen crying through the video but not too over expressive that it looks fake, she has a lot of expression on her face when she is passionately singing and is using body language to assist the strong singing. There are also parts of the song where she has slight smile as there are nice parts to lyrics about how and in which ways she loves him. Being able to change from the crying to the smiles shows the emotion throughout the video which i really like about it.
From this video i think it will help me when creating ours because it is an emotional song and Beyonce is singing about something with meaning the same as our song. So picking up on her hand gestures which fit with emotion on her face and how we could then incorporate them into our video.
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